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The history of Lego

The history of Lego

Sanne Holmvang

Marketing Manager, Denmark

In this blog post, we explore the story of LEGO, the world-famous toy company that has achieved unparalleled success and reputation. LEGO has been a source of creativity, fun and learning for generations of children and adults around the world. In this article, we will delve into the history of LEGO, from its humble beginnings to the global powerhouse it is today.

Part 1: From Ole Kirk Christiansen's workshop to the first LEGO set LEGO was founded in 1932 by Ole Kirk Christiansen in Billund, Denmark. Christiansen, a carpenter, originally started out producing wooden toys. The name "LEGO" is a combination of the Danish words "leg godt," meaning "play well". The company later switched to using plastic as the material for their toys and launched the first LEGO set in 1949. This was the beginning of something big.

Part 2: Innovative design and creative play One of LEGO's key characteristics is its innovative design, which allows children to use their imagination and creativity to create countless different structures and shapes. LEGO bricks are built on a simple principle where they can be easily assembled and disassembled. This has allowed children and adults to create everything from houses and cars to spaceships and fantasy characters. LEGO has constantly updated and expanded their product line to meet different interests and needs.

Part 3: LEGO as a global success LEGO's popularity grew significantly over the years and the company quickly expanded into markets all over the world. They were recognized for their focus on quality and durability, making LEGO one of the most trusted toy brands on the market. Children of all ages found joy in building and exploring with LEGO bricks, and the company continued to develop new sets and themes that appealed to different interests.

Part 4: LEGO's embrace of digital innovation In a time of increasing digitalization and technological development, LEGO also embraced the digital world. They launched LEGO Mindstorms in 1998, combining LEGO bricks with computer technology and programming. This allowed children to create and control their own robots and interactive models. LEGO has continued to experiment with digital products and games that complement their physical bricks, which has strengthened their presence in the modern toy market.

Part 5: LEGO's sustainability initiatives LEGO has also taken a big step towards sustainability and environmental awareness. They have committed to using sustainable materials in their production and have invested in research and development of alternative solutions. LEGO has also launched programs like "Planet Promise" to inspire children to think about the environment and take positive actions to preserve the planet.

Part 6: LEGO - The Most Respected Company in the World

In 2020, LEGO currently ranks first among the world's most reputable companies, according to a global survey called RepTrak-100, conducted by the Reputation Institute. This annual survey ranks the LEGO Group as the most reputable company in the world in terms of reputation. LEGO beats recognized companies such as Disney and Rolex. The then CEO Niels B. Christiansen at LEGO commented in a press release about the ranking:

"We are honored and humbled to be ranked as the most reputable company in the world in the RepTrak survey."

Niels B. Christiansen emphasizes that LEGO's employees play a significant role in building the company's reputation. They make the right decisions, big and small, which has created a strong position for LEGO. It is their dedication and commitment that has helped LEGO achieve this high reputation.

The LEGO story is an inspiring example of how an idea and a passion for creativity can evolve into a global company. From their humble beginnings in a Danish workshop to their current status as a global toy giant, LEGO's success has been driven by their innovative design, focus on quality and ability to adapt to changing times. For those who dream of starting their own business, LEGO's journey can serve as an inspiring model to pursue their passion and build something extraordinary.

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