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Create a great website

Create a great website

Sanne Holmvang

Marketing Manager, Denmark

When starting a business, many people think it's easiest to start with an online business, but don't fool yourself. Even if you start out with a webshop or a website, there's typically a lot of work behind it before it works optimally for you and your customers. 

The first meeting 

Your home page on your website is just as important as the first meeting with your customer in a store. 

It's the first impression and it's only created once. It is therefore important that the customer feels welcomed and guided. If your user or customer feels welcomed, it's easier to get them to click around your site. By having your most important message clearly visible, while the customer encounters something exciting and inspiring, but at the same time clear, you gain valuable time so that they start looking around your site. 

When the customer is looking around, it's important that they don't get distracted from the most important things. Think about having a clear menu that easily guides the customer around your site. 

Remember your user 

User-friendliness quickly becomes the essence of a good website, as the customer must be able to find their way around and find the information they need. An old rule of thumb is that what the customer is looking for should not be more than 3 clicks away. If the customer has to search frantically for the information, you will quickly lose the customer and risk losing your sales. 

It is also important to remember that it is different how your customers access your website, whether it is via mobile, tablet or computer. Therefore, make sure that your website is a responsive web design, that way the website adapts itself to the device the customer is using. With a responsive design, images and text adapt, become slightly larger on the phone or are set up differently. 

Make it easy

Today, it is more and more common to collect section after section that the customer simply scrolls down. This has become much more common as we spend more time on smartphones and tablets.

To increase usability when looking down, it's important to have a mix of text, images/graphics and air. 

When you place your images, graphics and so on, you make it easier to reach your target audience. It's therefore also important to consider that your language should match your images and especially your target audience. 

Your choice of images and alignment with your target audience will also make your website look more professional and easier to read. 

When communicating your text, try to put yourself in the reader's shoes, what does your customer want to know and what do you want them to get out of it. 

Remember that Google in particular looks deep into your website. The more relevant your text and content is, the better you will rank on Google. If Google's users find their answer on your website, Google will mark it as relevant and updated and therefore rank it higher than some of your competitors.

Have fun with the setup 

//Teamet hos Qred

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